Using Online Video: 4 Key Ingredients

We can all find reasons to upgrade our video production equipment and software. Industry magazines tell us we should and equipment/software manufacturers advocate we do so we’ll have access to the new features available in the upgrade. There are thousands of people in production forums throughout the world who believe that staying up to date with current upgrades and technology is crucial to being competitive in the video production industry.

Who is your audience? If your video is aimed at sophisticated corporate purchasers it will likely need more polish than a video aimed at hobbyists or a blog post about a topic of interest to follow techies.

You should know the broad answer to this before you begin the process. The question is how much should you spend to achieve the marketing aim. You’ll know for example that sending out the cost of direct mail can be quite precisely calculated these days.

What are the other produccion de video companies in your area? What type of clients do they serve? If there are 10 wedding videographers and 0 corporate video production companies, then you should seriously consider being the first and only corporate production company in your area. If there are 10 corporate video companies and only a few wedding videographers, you should lean more towards wedding videography. If it’s about the same in both categories, consider serving both markets or simply choose the type of work you prefer to do.

Let’s look at a second scenario. Suppose you are a larger firm that wants to produce a series of case studies with new business prospects. Being a large firm trying to influence sophisticated buyers would push you up in the quality levels. However, because the video is of case studies, the quality demands are likely less exacting. Those considerations would push you to the Professional level. You would want relatively high quality but definitely not a signature piece. Budget $3,000.

So have an idea about how much you can afford and what you need to achieve with that spend. Also, consider whether the video is an additional expenditure or if it is replacing another element of the marketing spend.

Quality. Above all else, you have to find a corporate video production company that is known for the quality of their work. You are going to spend good money on a video. You cannot afford to have it look bad. If it does, it will reflect poorly on your business as a whole. This is a video that a lot of people are going to see, so make sure you are happy with the quality.

Planning, planning and more planning. The better you plan for your shoot which includes call sheets, shot lists, shoot schedules and any other useful information the smoother your shoot day will be.

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